GoKawiilEntrepreneur op-ed: use customer interviews, not more tactics, to fix stalled growth
A contributor column for Entrepreneur argues that when company growth slows, founders should resist immediately trying new tactics like SEO, ads or pricing changes. Instead it advises diagnosing the root cause first, since growth analytics reveal where a funnel breaks down but not why. The piece recommends customer interviews to uncover the gap between expected and actual customer behavior before choosing a fix.