GoKawiilOpenAI to test image-generation ads in ChatGPT this month
OpenAI will begin testing a new ad format that displays visual ads while users generate images in ChatGPT, starting later this month with a limited group of US advertisers. The company says these ads will be clearly labeled and kept separate from generated images, and insists ads will not influence ChatGPT's responses. OpenAI is also adding measurement and brand-safety tools, partnering with firms including Hightouch, LiveRamp, AppsFlyer, DoubleVerify, and Integral Ad Science.
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With ChatGPT reaching 1.2 billion weekly users, advertising gives OpenAI a way to monetize non-paying users, which could become a significant revenue stream alongside subscriptions. The emphasis on brand-safety partners and conversation-sensitive safeguards suggests OpenAI is trying to preempt concerns about ads appearing in sensitive chat contexts, a risk distinct from traditional web advertising. How advertisers respond to a conversational, non-webpage ad environment could shape whether this becomes a durable business model.
- OpenAI will test ads shown during image generation in ChatGPT starting this month in the US.
- New measurement and brand-safety partnerships include Hightouch, LiveRamp, AppsFlyer, DoubleVerify, and Integral Ad Science.
- ChatGPT now reaches 1.2 billion weekly users, underscoring ads' potential as a revenue source beyond subscriptions.
Source: bleepingcomputer.com, 2026-10-05
Published there as: “OpenAI will show visual ads in ChatGPT while you generate images”
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