GoKawiilOpenAI to test image-generation ads in ChatGPT this month
OpenAI will begin testing a new ad format that displays visual ads while users generate images in ChatGPT, starting later this month with a limited group of US advertisers. The company says these ads will be clearly labeled and kept separate from generated images, and insists ads will not influence ChatGPT's responses. OpenAI is also adding measurement and brand-safety tools, partnering with firms including Hightouch, LiveRamp, AppsFlyer, DoubleVerify, and Integral Ad Science.