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OpenAI to show visual display ads alongside ChatGPT image generation

OpenAI said it will begin showing clearly labeled visual display ads next to images generated by ChatGPT, starting later this month with a limited group of advertisers in the U.S. only. The company said these ads won't affect ChatGPT's answers, and it is also expanding its ad measurement tools and partnerships with firms including AppsFlyer, Triple Whale and DoubleVerify to help advertisers track performance and brand suitability.

techcrunch.com · 2026-10-05

OpenAI to test image-generation ads in ChatGPT this month

OpenAI will begin testing a new ad format that displays visual ads while users generate images in ChatGPT, starting later this month with a limited group of US advertisers. The company says these ads will be clearly labeled and kept separate from generated images, and insists ads will not influence ChatGPT's responses. OpenAI is also adding measurement and brand-safety tools, partnering with firms including Hightouch, LiveRamp, AppsFlyer, DoubleVerify, and Integral Ad Science.

bleepingcomputer.com · 2026-10-05