GoKawiilYouGov survey: AI holiday shopping use doubles to 34% but trust in autonomous buying stays low
A YouGov survey found that the share of US Black Friday and Cyber Monday shoppers planning to use AI tools this season has risen to 34%, up from 16% a year earlier. Despite that growth, 40% of US adults say they won't consider AI for holiday shopping, and most of those who do use it rely on it for product research rather than letting it complete purchases.
GoKawiil's interpretation of the reporting above, not reported fact.
The data suggests AI adoption in shopping is accelerating but remains concentrated in early-stage tasks like comparison and deal-finding rather than full transactions, indicating consumers still want control over final purchase decisions. The gap between US adoption and countries like Saudi Arabia and India, as reported by YouGov, could signal differing trust levels or marketing exposure to AI shopping tools across regions.
- Planned AI use for holiday shopping rose from 16% to 34% year over year, per YouGov.
- 92% of last year's AI shoppers plan to keep or increase usage this year.
- 40% of US adults say they won't consider AI for holiday shopping, and trust is lowest for letting AI complete purchases.
Source: cnet.com — Dashia Milden, 2026-10-09
Published there as: “Most US Adults Aren’t Ready for AI to Help With Holiday Shopping, Survey Finds”
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