GoKawiilYouGov survey: AI holiday shopping use doubles to 34% but trust in autonomous buying stays low
A YouGov survey found that the share of US Black Friday and Cyber Monday shoppers planning to use AI tools this season has risen to 34%, up from 16% a year earlier. Despite that growth, 40% of US adults say they won't consider AI for holiday shopping, and most of those who do use it rely on it for product research rather than letting it complete purchases.