GoKawiilTesla renames Full Self-Driving to 'Assisted Driving' on German, French, Spanish sites
Tesla has rebranded its Full Self-Driving feature as 'Tesla Assisted Driving' on its websites in Germany, Spain and France. The change follows talks between Tesla and Germany's Transport Minister Steffen Bilger, whose ministry said the original name was misleading since the system only assists with tasks like braking and accelerating rather than driving itself.
GoKawiil's interpretation of the reporting above, not reported fact.
The renaming suggests Tesla is willing to adjust its marketing to satisfy European regulators wary that 'Full Self-Driving' overstates the system's actual capabilities. Bilger has said he will now push for the feature's approval across Europe, indicating the name change could be a step toward wider rollout in countries like Sweden and Italy, which are still reviewing whether the branding causes consumer confusion.
- Tesla renamed Full Self-Driving to 'Tesla Assisted Driving' in Germany, Spain and France.
- German officials said the old name was misleading since the system doesn't fully drive the car.
- The move may help Tesla secure approval for the feature across more of Europe, including Sweden and Italy.
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Published there as: “Tesla's Full Self-Driving is now called Assisted Driving in Europe”
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