← Home · All topics

Steffen Bilger

2 GoKawiil briefs on this topic

Tesla Renames 'Full Self-Driving' to 'Tesla Assisted Driving' in Europe

Tesla has rebranded its advanced driver-assistance system as Tesla Assisted Driving (TAD) on its European sales website, replacing the Full Self-Driving (Supervised) label. The change followed talks with Germany's Transport Ministry, whose minister Steffen Bilger had called the original name misleading and now says he'll push the EU to approve the feature for public roads by year's end.

wired.com · 2026-10-09

Tesla rebrands 'Full Self-Driving' as 'Tesla Assisted Driving' in Europe

Tesla has renamed its driver-assistance software in Europe from 'Full Self-Driving (Supervised)' to 'Tesla Assisted Driving,' following criticism from Germany's transport ministry. Minister Steffen Bilger said the previous name was misleading since the system does not fully drive itself, and said Tesla proposed the new name after talks with his ministry.

techcrunch.com · 2026-10-09