GoKawiilTaco Bell and Milk Bar launch Birthday Cake Empanada Oct. 15
Taco Bell and Milk Bar are releasing a Birthday Cake Empanada, combining Milk Bar's signature cake flavor with pink frosting and rainbow sprinkles inside an empanada shell. It arrives nationwide on Oct. 15 for $3.49, marking the brands' third collaboration after Strawberry Bell Truffles in 2022 and Birthday Cake Churros earlier this year. Taco Bell Rewards members can also claim it as a free birthday treat from Oct. 15 through Oct. 28.
GoKawiil's interpretation of the reporting above, not reported fact.
According to Nation's Restaurant News, the launch fits into Taco Bell's broader dessert empanada push, which included chocolate fudge and caramel versions in March and a Salt & Straw ice cream taco, suggesting a strategy to expand snack-time sales. NRN reports the effort is aimed at capturing more afternoon traffic from Taco Bell's largely Gen Z customer base, indicating dessert innovation may be becoming a bigger part of the chain's growth plans.
- Birthday Cake Empanada launches nationwide Oct. 15 for $3.49
- It's the third Taco Bell-Milk Bar collaboration since 2022
- Free for Taco Bell Rewards members' birthdays through Oct. 28
Source: entrepreneur.com — Jon Small, 2026-10-13
Published there as: “Taco Bell and Milk Bar Are Stuffing a Birthday Cake Into an Empanada”
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