GoKawiilVeritas launches second-gen anti-counterfeit chip for metal and glass goods
Startup Veritas has released a new version of its authentication chip that works on metal surfaces and can be scanned through glass, extending its use beyond garments to jewelry, trophies and fragrance bottles. Founder Luci Holland says the chip generates a unique secure response on each tap and includes a tamper-detection wire, tying a product's digital identity directly to the physical object. The company also announced a partnership with ATHLOS, the women's track competition founded by investor Alexis Ohanian, embedding its chips in all 18 championship crowns.
GoKawiil's interpretation of the reporting above, not reported fact.
Luxury brands face growing losses from 'superfakes' that closely mimic authentic items, and Veritas is positioning its hardware-based verification as harder to clone than QR codes or static NFC tags. Expanding chip compatibility to metal and glass could widen Veritas' potential customer base beyond apparel into jewelry and collectibles markets. The ATHLOS partnership and past celebrity tie-ins suggest the startup is using high-profile placements to build credibility with brands before wider commercial rollout.
- Veritas released a second-generation chip usable on metal and scannable through glass.
- The chip combines secure per-tap authentication with tamper-detection wiring to resist copying.
- Veritas partnered with ATHLOS to embed chips in all 18 championship crowns, backed by investor Alexis Ohanian.
Source: techcrunch.com — Ivan Mehta, 2026-10-16
Published there as: “Veritas expands its anti-counterfeit chip to jewelry, trophies, and fragrance bottles”
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