GoKawiilVeritas launches second-gen anti-counterfeit chip for metal and glass goods
Startup Veritas has released a new version of its authentication chip that works on metal surfaces and can be scanned through glass, extending its use beyond garments to jewelry, trophies and fragrance bottles. Founder Luci Holland says the chip generates a unique secure response on each tap and includes a tamper-detection wire, tying a product's digital identity directly to the physical object. The company also announced a partnership with ATHLOS, the women's track competition founded by investor Alexis Ohanian, embedding its chips in all 18 championship crowns.