GoKawiilOlo launches delivery app with flat 5% fee and no menu markups
Olo, led by founder and CEO Noah Glass, has launched a nationwide food-delivery app on iOS and Android featuring 250 restaurant brands at launch. Unlike Uber Eats and DoorDash, Olo charges restaurants no commission-driven markups, instead charging users a flat 5 percent service fee plus delivery charges, with menu prices matching in-store pricing. The app also omits sponsored listings, showing a streamlined list of nearby restaurants and past orders.
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Glass says restaurants typically pay 20 to 30 percent commissions to major delivery platforms, costs that are often passed to consumers through inflated menu prices—Olo's model suggests an attempt to address that pattern. Because Olo already provides ordering software to many restaurants, its new consumer app could leverage existing industry relationships to compete with dominant players. Whether a flat 5 percent fee proves sustainable at scale remains to be seen.
- Olo's app launched nationwide today with 250 restaurant brands and a flat 5 percent service fee.
- Unlike major rivals, Olo claims restaurants charge the same prices as in-store, avoiding commission-driven markups.
- Founder Noah Glass has over two decades of experience in digital ordering software, including an earlier startup called Mobo.
Source: wired.com — Reece Rogers, 2026-10-20
Published there as: “This New Food Delivery App Could Be the Antidote to Menu Markups”
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