GoKawiilOlo Launches Consumer App to Challenge Uber Eats and DoorDash
Digital commerce company Olo has launched a new consumer-facing app for takeout and delivery, moving beyond its prior role as a behind-the-scenes B2B ordering software provider. The app partners with chains like Waffle House and independents like Frank Pepe's, and Olo says it does not mark up menu prices, claiming savings of 15-30% per item versus rival platforms.
GoKawiil's interpretation of the reporting above, not reported fact.
Olo's pitch targets a pricing practice many consumers may not notice: a company-commissioned study found only 27% of American adults know menu items are often marked up on delivery apps. By leveraging existing restaurant relationships from its B2B business, Olo could position itself as a lower-cost alternative, though its ability to compete with Uber Eats and DoorDash will likely depend on driver logistics, delivery speed, and market coverage not detailed in the launch.
- Olo has launched a consumer delivery app after previously operating only as a B2B ordering software company.
- Olo claims no menu markups, offering savings of 15-30% per item versus competitors like Uber Eats and DoorDash.
- A study commissioned by Olo found just 27% of American adults are aware that delivery apps often mark up menu prices.
Source: entrepreneur.com — Jonathan Small, 2026-10-26
Published there as: “Uber Eats and DoorDash Have a New Rival — Here’s What It Won’t Charge You For”
Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.