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Olo Launches Consumer App to Challenge Uber Eats and DoorDash

Digital commerce company Olo has launched a new consumer-facing app for takeout and delivery, moving beyond its prior role as a behind-the-scenes B2B ordering software provider. The app partners with chains like Waffle House and independents like Frank Pepe's, and Olo says it does not mark up menu prices, claiming savings of 15-30% per item versus rival platforms.