GoKawiilGoogle launches Connected Apps Platform for Gemini and Search integrations
Google has opened a beta Connected Apps Platform that lets any developer or business submit their app to work within Google Search and Gemini. Developers integrate via a cloud-hosted MCP server or Android MCP using AppFunctions APIs, then register and test apps through the Google Connected Console, choosing whether the app appears in Search, Gemini, or both. The beta is currently limited to developers in the U.S., and includes tools for tracking traffic, latency, error rates, and maintaining verified branding.
GoKawiil's interpretation of the reporting above, not reported fact.
By opening app submissions broadly, Google appears to be trying to build out an ecosystem of connected apps quickly, since the usefulness of AI-driven app integrations depends on having many services available to invoke. This could mirror how SEO once shaped visibility on the web, potentially creating a new competitive battleground where developers optimize for discoverability inside AI assistants rather than app stores or search results pages. The move also reflects a broader industry shift, seen with ChatGPT and Meta's Muse, toward AI agents acting as intermediaries between users and services.
- Google's Connected Apps Platform is in beta for U.S. developers, letting them submit apps to Search and Gemini.
- Developers integrate via MCP servers or AppFunctions APIs and manage apps through the Google Connected Console.
- The platform offers performance tracking and brand control, signaling Google's push to build an AI-agent app ecosystem.
Source: techcrunch.com — Sarah Perez, 2026-10-28
Published there as: “As AI agents reshape the web, Google opens Gemini and Search to more apps”
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