Google launches Connected Apps Platform for Gemini and Search integrations
Google has opened a beta Connected Apps Platform that lets any developer or business submit their app to work within Google Search and Gemini. Developers integrate via a cloud-hosted MCP server or Android MCP using AppFunctions APIs, then register and test apps through the Google Connected Console, choosing whether the app appears in Search, Gemini, or both. The beta is currently limited to developers in the U.S., and includes tools for tracking traffic, latency, error rates, and maintaining verified branding.