GoKawiilGoogle expands AI Mode ads to 10 new countries, adds 'multiturn' ad format in US
Google is rolling out ads inside AI Mode search results to 10 additional countries, including Australia, Canada and India, with Brazil, Mexico and the UK to follow later this year. In the US, the company is introducing 'multiturn ads' that can appear within follow-up conversational queries when Google detects commercial intent, alongside ads on initial AI Mode searches. The move follows comments from Google's Chief Business Officer Philipp Schindler that search ad revenue growth slowed in Q3 2026 as queries shift to AI Overviews and AI Mode, which monetize at lower rates than traditional search.
GoKawiil's interpretation of the reporting above, not reported fact.
The expansion suggests Google is working to offset declining ad revenue per search as AI-generated answers reduce clicks on traditional ad-laden results pages. SEO expert Lily Ray told CNET this shift could make it harder for users to find links to publishers' original content, which may squeeze traffic and revenue for websites that have historically relied on Google search referrals. The multiturn format could also give Google more granular data on purchase intent, potentially making its AI-driven ads more lucrative over time.
- Google is bringing AI Mode ads to 10 new countries, with Brazil, Mexico and the UK planned later this year.
- US users will see 'multiturn ads' that appear in follow-up AI Mode queries based on detected commercial intent.
- Google's own executives linked the ad expansion to slowing search ad revenue growth as users shift to AI Overviews and AI Mode.
Source: cnet.com — Alex Valdes, 2026-10-30
Published there as: “Here’s Why You’re About to See More Ads in Google’s AI Overviews”
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