GoKawiilGoogle expands AI Mode ads to 10 new countries, adds 'multiturn' ad format in US
Google is rolling out ads inside AI Mode search results to 10 additional countries, including Australia, Canada and India, with Brazil, Mexico and the UK to follow later this year. In the US, the company is introducing 'multiturn ads' that can appear within follow-up conversational queries when Google detects commercial intent, alongside ads on initial AI Mode searches. The move follows comments from Google's Chief Business Officer Philipp Schindler that search ad revenue growth slowed in Q3 2026 as queries shift to AI Overviews and AI Mode, which monetize at lower rates than traditional search.