ZDNET's key takeaways What the Sony Bravia X90L lacks in eye-popping specs, it more than makes up for in real-world picture performance and Sony upscaling technology, which delivers great video for movies, sports, cable, and streaming.
Regarding the features you'll love for daily use, the X90L has an excellent remote that feels premium, is just the right size, includes backlighting, and has a good balance of just the right number of buttons
The X90L also has Google TV built-in.
The closest rivals to the Bravia X90L are the TCL QM8 and the Hisense U8 Series, both of which cost a little less than the Sony and have impressive specs. View now at Amazon
The Sony Bravia X90L is currently $300 off at Amazon for the 65-inch model ($898) during Prime Day sales.
Also: The best Prime Day TV deals, hand-picked by our editors
The Sony Bravia X90L is one of our picks for the best Sony TVs you can buy, and for good reason. Its color accuracy, precision brightness, 120Hz smooth motion, and 4K image processing make it one of our most recommended TVs you can buy. I also consider it one of the most underrated TVs available. And with the 2025 TVs hitting the market, you can save on just about every size of this excellent 2023 model.
I've seen a lot of the best and latest TVs from Sony, Samsung LG, TCL, Hisense, and several others. When I had to replace an 8-year-old 55-inch TCL TV that died, I chose a 65-inch Sony X90L because I think it has the best picture for the money right now and boasts some extra advantages.
Also: ZDNET's picks for the best Prime Day deals
While the Sony Bravia XR X90L doesn't blow you away on the spec sheet -- it's an LED TV with a full-array backlight -- the real-world performance and usability make it one of the best buys on the market, based on ZDNET's testing. This Sony TV is technically in the same category as two of its popular rivals: the TCL QM8 and Hisense U8K.
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