GoKawiilOpenAI launches verified Business Agents and Business Hub in ChatGPT beta
OpenAI is beta-testing a feature letting verified company representatives, called Business Agents, chat directly with ChatGPT users about products and services. The rollout starts with eligible US e-commerce and online service businesses, which can claim their organization through a new Business Hub to get verified and access analytics on mentions and discovery topics.
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This move could position ChatGPT as a shopping and discovery layer that sits between consumers and brands, potentially reshaping how companies reach customers online. OpenAI says this is an early step toward deeper business integration, suggesting future features may let companies transact or engage more directly within ChatGPT conversations.
- Verified Business Agents let companies answer product questions inside clearly labeled ChatGPT chats.
- Business Hub gives companies insights like mention counts and top discovery topics in ChatGPT.
- Initial access is limited to eligible US e-commerce and online service businesses during the beta.
Source: theverge.com — Jay Peters, 2026-11-10
Published there as: “ChatGPT is getting verified AI ‘Business Agents’”
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