GoKawiilOpenAI launches Business Hub for companies to manage ChatGPT presence
OpenAI introduced a Business Hub in beta that lets companies create verified profiles with information about their products and services, similar to Google's business listings. Eligible businesses can also deploy a specialized agent so ChatGPT users can ask questions directly about their offerings, and the hub provides analytics on profile views, mentions, and website clicks.
GoKawiil's interpretation of the reporting above, not reported fact.
The move suggests OpenAI is positioning ChatGPT as a discovery and research tool that competes with search engines like Google for consumer attention and business advertising relationships. It follows an earlier, reportedly unsuccessful attempt to turn ChatGPT into a direct shopping platform with commission-based sales, which OpenAI retired in March, indicating the company may be shifting from transactional commerce toward information and engagement as its monetization strategy.
- OpenAI's Business Hub lets companies verify and manage profiles within ChatGPT, echoing Google's business listing tools.
- Businesses can deploy specialized agents so users can ask questions about their products directly in ChatGPT.
- The launch follows the March retirement of OpenAI's earlier e-commerce effort that used a commission-fee model.
Source: techcrunch.com — Lucas Ropek, 2026-11-10
Published there as: “OpenAI rolls out new business profiles, making ChatGPT just a little bit more like Google”
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