Business Profiles

OpenAI launches Business Hub for companies to manage ChatGPT presence

OpenAI introduced a Business Hub in beta that lets companies create verified profiles with information about their products and services, similar to Google's business listings. Eligible businesses can also deploy a specialized agent so ChatGPT users can ask questions directly about their offerings, and the hub provides analytics on profile views, mentions, and website clicks.

techcrunch.com · 2026-11-10

Whitespark study: Local Pack still dominates over AI Overviews in local search

Whitespark research cited in a new local-SEO analysis found AI Overviews appear on only 15% of traditional local-intent search queries, compared with 93% for Google's Local Pack results. The analysis argues that while AI has disrupted informational search, consumers searching for nearby service providers like roofers or lawyers still rely on Google Maps and Local Pack listings rather than AI-generated answers.

entrepreneur.com · 2026-10-23