GoKawiilEntrepreneur contributor says firms waste most of PR coverage's value
An opinion piece on Entrepreneur argues that companies typically let media placements expire within days of publication, using them only for a LinkedIn post and a website logo. The author contends that earned media coverage creates a lasting credibility signal that should instead be reused in pitch decks, listing presentations, email signatures and sales follow-ups.
GoKawiil's interpretation of the reporting above, not reported fact.
The argument suggests that treating press coverage as a one-time celebration rather than a reusable sales asset means businesses may be leaving substantial value on the table. If adopted, this framing could push marketing and sales teams to systematically repurpose media mentions across investor, customer and partner interactions rather than letting them fade after an initial spike in readership.
- Opinion piece argues media coverage has value beyond its original publication audience
- Author says credibility signals from press hits don't expire and can be reused
- Suggests embedding coverage in pitch decks, listings, signatures and sales sequences
Source: entrepreneur.com — Patrick Hagerty, 2026-11-10
Published there as: “Stop Treating Media Coverage Like a Trophy. Put It to Work For Your Business.”
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