GoKawiil
Tech News
A PR professional with nearly 15 years of experience writes that entrepreneurs often expect media coverage to directly translate into sales, but argues this is a misconception. The piece lists lessons for founders, including that PR encompasses more than press placements—covering conferences, trade shows and awards—and that success depends on consistently offering journalists real news and milestones.
Jason Arday, professor of sociology of education at the University of Cambridge, resigned on 5 August after facing allegations of research misconduct and what he described as relentless public attack going beyond normal academic criticism. Nine days later, following sustained media coverage of his professional and personal life, he died. Nature's editorial calls for reflection on how universities handle misconduct investigations and how the press covers such cases, particularly given the racism present in much of the coverage.