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Adobe unveils Project Screen Test, Sight Span AI prototypes at Max conference

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GoKawiil Brief

Adobe revealed experimental tools including Project Screen Test, which lets creators build AI video characters by conversationally describing and talking to them to set personality, voice, and backstory, then generate animated scenes. It also showed Project Sight Span, which converts flat photographs into explorable 3D environments, alongside a copy/paste-style photo editing feature.

Why It Matters

GoKawiil's interpretation of the reporting above, not reported fact.

These remain standalone prototypes rather than shipped products, so it's unclear whether or when they'll integrate into Adobe's existing creative or video tools. The conversational character-building approach suggests Adobe is trying to give AI video generation more of the directed creative control traditional animation offers, addressing a gap the reporter notes in current AI character tools.

Key Takeaways

Source: theverge.com — Jess Weatherbed, 2026-11-11

Published there as: “Adobe’s AI experiments let you walk around in photos and interview your characters”

Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.