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Over the years, Apple has introduced multiple features that help preserve your privacy and curb abusive tracking and data mining from your activity. Here are three settings every privacy-conscious user should have enabled on their iPhone.
Prevent Cross-Site Tracking
When done correctly and responsibly, personalized advertising really can help users find relevant and interesting products online.
However, there is a multibillion-dollar business supported by very invasive tracking methods that really push the limits of what should be acceptable when it comes to collecting data for advertising purposes.
The iPhone’s Intelligent Tracking Prevention aims to put a stop to that. It uses machine learning models that Apple developed specifically to nip cross-site tracking at the bud, and it also hides your IP address, so that, as Apple says, “what you look at on the web remains your business — not an advertiser’s”.
The good news is that this feature is set to be on by default. The bad news is that sometimes, users may accidentally disable it.
To ensure Prevent Cross-Site Tracking is active, go to Settings > Apps > Safari, and flip that switch on Prevent Cross-Site Tracking in the Privacy & Security section.
Protect Mail Activity
While it is widely known that advertisers try to track your activity across the web, not everyone knows that sometimes, emails may include trackers as well.
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