Three Chinese tablet brands have all enjoyed dramatic growth over the past year as they try to compete with the market-leading iPad. While even their combined shipments can’t compete, their growth rate suggests they could become a threat within a year or two.
However, iPadOS 26 looks set to change the game significantly, making it harder than ever for competing brands to catch up …
The iPad dominates the tablet market
The iPad launched way back in 2010, and dominated the tablet market ever since, despite its premium pricing. Indeed, there are indications that the iPad Pro models actually outsell the cheaper ones.
Samsung has long been the only serious competition, though it currently sits at less than half of Apple’s market share, at 17% against Apple’s 36%.
But Chinese brands are enjoying rapid growth
However, the latest market intelligence report from Canalys shows that three Chinese brands are all enjoying dramatic growth year on year.
Huawei: 29.2%
Lenovo: 24.7%
Xiaomi: 42.3%
... continue reading