GoKawiilPoppi turns to TikTok creators to fill open jobs
Prebiotic soda brand Poppi is running a recruiting push built around social media creators rather than traditional job postings, led by a team it calls 'culture' instead of HR. VP of Culture Sophia Sesto is fronting the effort, treating the hiring campaign like a marketing rollout aimed at online audiences.
GoKawiil's interpretation of the reporting above, not reported fact.
The move reflects a broader shift among consumer brands blurring the line between employer branding and content marketing, using influencer-style tactics to attract talent that traditional job listings might miss. It also signals how younger, digitally native companies are rethinking HR functions as extensions of their public image rather than back-office operations.
- Poppi is recruiting through social media and creator content instead of standard job ads.
- The company's 'culture team' is positioned as distinct from a conventional HR department.
- The campaign shows hiring increasingly being treated as a marketing exercise by consumer brands.
Poppi Prebiotic Soda Variety Pack — If Poppi's creator-led hiring push has you curious about the brand behind the buzz, the variety pack is the easiest way to taste what all the pop-culture marketing is about. It's a fizzy prebiotic soda with fruit-forward flavors, and the sampler lets you find your favorite before committing to a full case.
See Poppi Prebiotic Soda Variety Pack on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: fastcompany.com, 2026-08-25
Published there as: “Poppi wants its next employees to come from social media”
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