GoKawiil
Tech News
Allison Ellsworth, who co-founded prebiotic soda brand Poppi before its $1.95 billion acquisition by PepsiCo, has launched a new company called Jetty. The brand offers hydration drinks and mixes aimed at general consumers rather than athletes.
Allison Ellsworth, who sold Poppi to PepsiCo for $1.95 billion, has launched a new brand called Jetty with her husband and Poppi co-founder Stephen Ellsworth. Jetty is described as an 'everyday hydration' brand selling powders and liquid beverages, and the couple is self-funding it with a $2.5 million investment.
Prebiotic soda brand Poppi is running a recruiting push built around social media creators rather than traditional job postings, led by a team it calls 'culture' instead of HR. VP of Culture Sophia Sesto is fronting the effort, treating the hiring campaign like a marketing rollout aimed at online audiences.