GoKawiilPoppi co-founder Allison Ellsworth launches hydration brand Jetty
Allison Ellsworth, who co-founded prebiotic soda brand Poppi before its $1.95 billion acquisition by PepsiCo, has launched a new company called Jetty. The brand offers hydration drinks and mixes aimed at general consumers rather than athletes.
GoKawiil's interpretation of the reporting above, not reported fact.
Launching a new venture so soon after a major exit suggests Ellsworth sees room to apply her prior branding playbook to the hydration category, which has traditionally been dominated by sports-focused products. Her entry could signal growing investor and consumer interest in positioning hydration as an everyday wellness product rather than a niche athletic one.
- Allison Ellsworth sold Poppi to PepsiCo for $1.95 billion roughly 18 months ago.
- Her new brand, Jetty, targets everyday consumers rather than athletes.
- The move extends her track record of building disruptor beverage brands.
Liquid I.V. Hydration Multiplier Electrolyte Powder — If you're intrigued by Jetty's everyday-hydration concept, Liquid I.V. is a widely available electrolyte drink mix that serves a similar purpose for daily hydration beyond sports use. It's an easy way to try the hydration-mix category right now while newer brands like Jetty roll out.”
See Liquid I.V. Hydration Multiplier Electrolyte Powder on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: fastcompany.com, 2026-11-09
Published there as: “Her soda disruptor brand sold for $2B. Now she’s coming for hydration”
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