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Allison Ellsworth

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Poppi co-founder Allison Ellsworth launches hydration brand Jetty

Allison Ellsworth, who co-founded prebiotic soda brand Poppi before its $1.95 billion acquisition by PepsiCo, has launched a new company called Jetty. The brand offers hydration drinks and mixes aimed at general consumers rather than athletes.

fastcompany.com · 2026-11-09

Poppi co-founder Allison Ellsworth launches new hydration brand Jetty

Allison Ellsworth, who sold Poppi to PepsiCo for $1.95 billion, has launched a new brand called Jetty with her husband and Poppi co-founder Stephen Ellsworth. Jetty is described as an 'everyday hydration' brand selling powders and liquid beverages, and the couple is self-funding it with a $2.5 million investment.

entrepreneur.com · 2026-11-09