An Entrepreneur contributor opinion piece contends that young consumers now routinely fact-check sustainability claims using social media, supply-chain research and corporate filings before trusting a brand. The author argues vague eco-labels and unproven green marketing no longer work and instead trigger public backlash. The piece urges startups to disclose trade-offs honestly rather than present polished but unverified claims.
entrepreneur.com
· 2026-11-07
Similarweb found that 93.7% of ChatGPT.com visitors in September also visited Google.com, while 14.1% of Google visitors also used ChatGPT.com, according to a Search Engine Watch report cited by Entrepreneur. The figures measure overlapping monthly website visits, not the order, frequency or purpose of those visits, and don't capture app usage.
entrepreneur.com
· 2026-11-06
An Entrepreneur contributor with experience launching international brands in Armenia argues that global companies often default to familiar playbooks and network-affiliate agencies when entering smaller markets, rather than engaging genuine local expertise. The piece outlines recurring errors, including treating affiliate agencies as automatically competent and relying on regional hubs that don't reflect local cultural nuances.
entrepreneur.com
· 2026-11-06
A marketing commentary describes executive meetings where leaders debate how to 'connect with Gen Z' despite no young people being present in the room. The author argues that data alone cannot substitute for direct listening and participation with the audiences brands are trying to reach.
fastcompany.com
· 2026-11-06
PostHog, the product analytics company, published internal data showing that comparison and alternatives content has driven over 25,000 signups since 2021, with nearly half occurring within 24 hours of a reader viewing the page. The company reports head-to-head comparison pages convert at roughly 10%, compared to about 4% for 'best X tools' roundups and 2.5% for general blog posts. The piece also discusses how to keep such content accurate and fair to competitors as products and pricing change over time.
posthog.com
· 2026-11-03
A marketing commentary argues that advertisers are moving away from rigid brand guidelines toward empowering 'brand catalysts' who shape identity through personality rather than fixed rules. The piece frames this as a shift in how companies approach brand building compared to traditional advertising practice.
fastcompany.com
· 2026-11-03
A product marketing consultant writing for Entrepreneur argues that many B2B companies lose website visitors because their homepage messaging describes products from the company's own perspective rather than addressing buyer priorities. The piece lists four common mistakes, including failing to identify the single problem buyers care about most, and offers customer-interview questions companies can use to fix their messaging.
entrepreneur.com
· 2026-11-02
Fanatics has released its first leaguewide jersey program with the NHL, called 'Hometown Remix,' featuring custom designs for all 32 teams. Each jersey incorporates fonts, colors, and symbolism meant to reflect the history and identity of the team's home city, and the rollout was preceded by a cryptic marketing campaign to build anticipation.
fastcompany.com
· 2026-11-02
An Entrepreneur contributor describes how companies like C60 Power are creating National Days and observances centered on broader issues rather than their own products. C60 Power's National C60 Day, observed October 9, focuses on the scientific discovery of Carbon 60 rather than promoting the company directly, with PATRIOX cited as pursuing a similar strategy in January.
entrepreneur.com
· 2026-11-02
An Entrepreneur contributor opinion piece argues that marketers who copy the channels, messaging and metrics of category leaders are choosing a slow path to irrelevance rather than a safe one. The author cites early advocacy for distinct mobile app marketing strategies in 2013 as an example of moving ahead of consensus, and points to AI answer systems as a new space brands should claim before it becomes crowded.
entrepreneur.com
· 2026-10-31
An Entrepreneur contributor opinion piece argues that real estate marketing has become saturated with polished but indistinguishable content—photography, drone footage, property films, and social reels—despite representing some of the highest content volume per transaction of any industry. The author contends that as production tools and AI-generated text have become commoditized, visual quality has stopped functioning as a differentiator between agents or brokerages.
entrepreneur.com
· 2026-10-30
In an opinion piece for Entrepreneur, a contributor argues that marketing organizations will shift significantly by 2027 as AI agents take on continuous operational roles rather than just assisting with individual tasks. The author says agents will increasingly monitor performance, identify opportunities, and recommend or execute changes, moving human staff from executing tasks to managing these systems. The piece also stresses that shared knowledge about customers, past experiments and business priorities will become a competitive advantage when given to these agents.
entrepreneur.com
· 2026-10-30
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