An Entrepreneur contributor argues that as generative AI gives every company equal access to research, writing and design tools, marketing output is becoming indistinguishable across brands. To address this, they propose a discipline called 'Tasteology'—using accumulated human experience, cultural knowledge and critical judgment to decide what's actually worth publishing, framed through a model called HEJA (Human, Emotional Intelligence, Judgment, AI).
entrepreneur.com
· 2026-09-09
An Entrepreneur contributor argues that companies often postpone core business decisions—like how to name or structure overlapping product lines—and those unresolved choices resurface painfully during website redesigns. The piece describes this phenomenon as 'decision debt,' where temporary internal workarounds by sales, product and marketing teams eventually collide during sitemap planning and copy reviews.
entrepreneur.com
· 2026-09-09
Commentary circulating in business media periodically declares the chief marketing officer role obsolete, citing flatter organizational structures, decentralized marketing functions, and AI tools that can generate campaigns quickly. A counterargument holds that these same forces make experienced marketing leadership more essential, not less, since someone still needs to set strategy and judge what automated output actually serves the brand.
fastcompany.com
· 2026-09-09
A business contributor argues that many companies are slapping 'AI' onto products and marketing without delivering meaningfully different customer experiences, citing examples from business software and home appliances. The piece compares this to past buzzword cycles like dot-com, Web 2.0, big data and blockchain, where messaging often outpaced actual value delivered to customers.
entrepreneur.com
· 2026-09-09
An Entrepreneur opinion piece argues that most chief executives mismanage their company's search engine presence, viewing it as a static reputation gauge rather than an active revenue source. The author notes that page one of search results functions as an informal vetting tool for prospects, investors and job candidates before any direct contact occurs. Citing data showing 93% of online experiences start with a search engine, the piece calls for continuous, deliberate management of digital search visibility.
entrepreneur.com
· 2026-09-07
A veteran branding professional contends that many well-crafted marketing campaigns fail not because of poor creative work, but because employees deliver poor service once customers arrive. The piece argues that increased foot traffic from ad campaigns often doesn't convert into sales when staff aren't engaged or properly trained to serve those customers.
fastcompany.com
· 2026-09-07
A commentary piece argues that many tech founders wrongly believe superior technology will sell itself without deliberate storytelling or promotion. The author recounts a board meeting where proposing to 'build hype' around a product drew immediate pushback from colleagues who equated hype with dishonest sales tactics.
fastcompany.com
· 2026-09-05
German American Marketing, which runs the Christmas Village and Made in Philadelphia markets at Dilworth and LOVE parks, told vendors shoppers will no longer be allowed inside booths this holiday season. Instead, most booths will get sales counters or barriers, with staff retrieving merchandise for customers, a shift the organizer says is needed to comply with the Americans with Disabilities Act after 32 months of review with legal experts and disability advocates.
phillyvoice.com
· 2026-09-04
A contributor for Entrepreneur argues that small business owners who initially manage marketing themselves often hit a ceiling as their companies grow and technical demands multiply. The piece describes how tasks like website maintenance, SEO, video editing and social scheduling can overwhelm a single in-house coordinator, leaving no time for strategy or new campaigns.
entrepreneur.com
· 2026-09-02
A comedian posted a viral joke mocking the 24 boxes required to assemble a Lovesac couch, and the furniture company tried to capitalize on the moment with its own social media response. Instead of landing well, Lovesac's reply drew criticism online, with many users viewing the brand's attempt at humor as tone-deaf or poorly executed. The incident has become a case study in how brands can misfire when trying to jump on viral trends.
fastcompany.com
· 2026-09-02
Entrepreneur magazine, working with Statista, is collecting recommendations from founders, startup employees, investors and service providers about their favorite business tools and services across finance, legal, HR, marketing, product and tech support. The findings will be compiled into a ranking of the most valued startup resources, to be published in an upcoming issue of Entrepreneur magazine.
entrepreneur.com
· 2026-09-01
Pabst Blue Ribbon announced on Instagram that thieves stole roughly 40,000 pounds of its beer, turning the theft into a public marketing moment rather than a quiet internal matter. The move mirrors a growing trend of brands, like KitKat previously, openly acknowledging cargo thefts and using them to generate social media buzz.
fastcompany.com
· 2026-08-31
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