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Tech News
At TechCrunch Disrupt, 19-year-old Zach Yadegari explained how his calorie-tracking app Cal AI grew by paying a large number of influencers to post about the product, negotiating payouts tied to audience reach. He said the company, founded in 2024, generated over $30 million in revenue in two years before being acquired by MyFitness in March for an undisclosed sum.
A commentary argues that companies deploying multiple AI tools often fail to share customer context between them, leading to irrelevant follow-up recommendations. It cites the example of a customer being offered another dishwasher shortly after buying one as a sign of disconnected systems.
A contributor to Entrepreneur outlines eight low-cost marketing strategies drawn from personal business experience and client work, arguing that tight budgets can push business owners toward more creative tactics. The first example details using auctions to sell inventory, citing Bidbus data showing auction prices rise 4.51% with two bidders and nearly 10% with five or more.
A WIRED review of deleted social media and professional profiles found that Katie Zacharia, now the White House press secretary, spent part of a 2013-2023 resume gap as an affiliate marketer for Beachbody, a fitness multilevel marketing company she herself described as 'sort of a pyramid scheme.' The finding comes amid broader scrutiny of her background, including reports that she never passed the California bar exam despite being repeatedly identified as an attorney on Fox News, and that tax filings show she was a fundraiser rather than general counsel for the nonprofit Fix California.
An Entrepreneur contributor argues that AI tools like ChatGPT and Claude produce polished, comprehensive marketing strategies that nonetheless fail when teams try to execute them, because the plans lack grounding in a company's real financial, operational and customer data. The piece references Clarity Digital's analysis on generic AI marketing strategies to support the claim that such documents are not true executable roadmaps.
A commentary on B2B marketing contends that AI tools now give marketers far greater capacity to produce content, personalization, audience segments and campaign variations across more channels. The author cautions that this expanded access comes with a need for marketers to be more discerning about how much they trust AI-generated outputs.
A PwC 2025 Customer Experience Survey found that 52% of consumers stopped buying from a brand following a poor product or service experience. Separately, an Idea Grove survey of 1,000 U.S. consumers found only 2% would purchase from an unfamiliar brand based solely on an AI recommendation without further research.
Chipotle Mexican Grill has introduced an oversized bag, roughly three feet wide and holding 170 liters (45 gallons), as part of a campaign promoting its family meal kits. The bag was designed to function as both a novelty fashion piece and an attention-grabbing marketing stunt.
A Morning Consult survey of roughly 2,000 U.S. adults conducted for Business Insider found that 61% of people earning over $100,000 a year trust influencers' product recommendations, compared with about half of those earning less. High earners were also more likely to say their trust in influencers has grown in recent years and to express interest in becoming influencers themselves.
In an opinion piece for Entrepreneur, a dual-role executive — owner of ÉLITER Packaging Machinery and Head of Digital Marketing at ActionPower — argues that SEO and branding efforts often fail to convert into revenue because of internal organizational silos rather than marketing shortcomings. The author contends that inconsistent customer experience across departments, not weak digital tactics, is the real bottleneck to growth.
A systematic review published by Cochrane found that doctors who received free meals and other perks from pharmaceutical companies prescribed the promoted drugs more often than those who did not. The study identified a 'dose-response' pattern, meaning prescription rates rose in step with the number of meals or gifts a doctor received.
A healthcare, staffing, consulting and hospice business co-founder describes a recurring approach when revenue plateaus: instead of increasing marketing spend, he pauses new initiatives for 30 days to review financials and talk with frontline staff. He outlines a process starting with a listening week focused on financial statements before taking any corrective action.