A longtime mentor describes a four-step process for helping mentees advance: building self-awareness, gathering feedback from five people, separating perception from reality, and refining personal 'defining stories.' The approach grew out of an early-career experience in which a job candidate's deep knowledge of social media platforms reshaped the author's view of mentoring as a two-way exchange rather than one-directional advice-giving.
entrepreneur.com
· 2026-10-09
An Entrepreneur contributor describes organizing multiple ChatGPT instances into a coordinated team for solo business owners, assigning each a specialized role such as email strategy, content research and campaign scheduling. The setup includes an always-on AI agent acting as a chief of staff to hand off tasks between the specialized assistants, built using separate ChatGPT projects with tailored instructions and files for each role.
entrepreneur.com
· 2026-10-09
An Entrepreneur contributor argues marketers should interview customers to understand how buyer mindset changes depending on the channel—Google search, LinkedIn, Reddit, Amazon reviews, newsletters—rather than applying one value proposition everywhere. The piece recommends using these interviews to refine messaging, ad creative, landing pages and nurture sequences based on what buyers need to see or believe at each stage.
entrepreneur.com
· 2026-10-08
Recent discussions highlight that for robots to become more common in households, companies need to enhance how they market these devices. The historical portrayal of robots, dating back to Georges Méliès' 1897 film, has often depicted them as dramatic or destructive, which may influence public perception today. To increase acceptance, a shift in narrative around robots is suggested.
fastcompany.com
· 2026-10-06
An entrepreneur emphasizes the importance of hiring individuals based on their potential and character rather than just their fit for a specific role. He advocates for focusing on qualities like positivity, adaptability, ownership, continuous learning, value addition, and resilience, especially as companies evolve rapidly due to technological changes. This approach aims to build teams capable of thriving amid ongoing organizational shifts.
entrepreneur.com
· 2026-10-05
A new approach called 'Agentic Marketing' leverages AI agents to handle entire marketing workflows, moving beyond simple automation to executing tasks across functions such as content creation, demand generation, and analytics. This shift allows companies, especially smaller ones, to scale marketing efforts more efficiently without large teams.
entrepreneur.com
· 2026-10-05
Staples provides online tools for designing photo gifts like mugs, prints, and puzzles, with print quality comparable to competitors. Customers can also visit local stores to consult with print specialists, get proofs before printing, and pick up same-day orders. For higher-quality results, orders can be routed through Staples production centers, though this takes longer—up to two weeks.
wired.com
· 2026-10-05
An Entrepreneur contributor argues that in real estate, discoverability through search, ads and social media has become commoditized, with most agents equally easy to find online. The piece contends that the real differentiator for winning clients is no longer visibility but whether prospective buyers and sellers actually trust and believe in an agent before ever speaking with them.
entrepreneur.com
· 2026-10-04
A business advice column distinguishes between a marketing problem, where customers understand an offer but aren't reached enough, and a positioning problem, where they hear the pitch but can't quickly grasp what the business does or why it's different. The author advises owners to write one clear, defensible statement of what they want to be known for and compare it against their recent content, homepage and bio before increasing ad or marketing spend.
entrepreneur.com
· 2026-10-01
A marketing executive writing for Entrepreneur argues that companies often respond to downturns by slashing brand marketing budgets in favor of lead-generation spend, since performance campaigns show clearer, line-item returns. The author contends this shift causes lead quality to erode over time and leaves firms less visible when competitors who kept brand spending intact are positioned to capture demand once the market recovers.
entrepreneur.com
· 2026-09-30
An Entrepreneur contributor argues traditional promotional social media posts—stock photos with a call-to-action—no longer engage today's audiences. The piece cites Get My Auto data showing car buyers now spend nearly two hours less researching online before purchasing, and notes rising adoption of Instagram, TikTok and Reddit among U.S. adults since 2021. The author contends businesses succeeding online now operate more like media companies producing authentic, behind-the-scenes content rather than polished ads.
entrepreneur.com
· 2026-09-29
A former Defected Records executive describes how the house-music label's marketing strategy relied on content produced after its parties, not just the events themselves. Attendees' shaky iPhone footage, DJ set playlists, and social media reactions posted in the days following an event were compiled and used to promote future events.
fastcompany.com
· 2026-09-29
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