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Mastercard's newly appointed marketing chief is reworking the company's longtime 'Priceless' branding into a global campaign centered on small businesses. The initiative comes as small firms grapple with rising energy costs tied to Middle East conflict, tariff-driven supply chain disruptions, and increasing labor expenses.
An Entrepreneur contributor argues that hiring managers should stop overweighting resume signals like big-name employers, large budgets or big teams when evaluating marketing leader candidates. Instead, they say the key question is what a candidate actually diagnosed and improved in past roles, and whether they can quickly assess what a specific business needs marketing to do within their first weeks on the job. The piece also stresses that strong marketing leaders should help shape a company's value proposition, not just communicate it after the fact.
An account of a manager named Cheryl illustrates a common organizational hazard: after losing two team members in layoffs, her product marketing lead quit for a competitor, and shortly after she was told to cut two more roles. The pattern highlights how organizations can become dangerously dependent on a handful of critical employees whose departure or removal destabilizes operations.
The head of roofing maintenance company Roof Maxx describes how his team distinguishes valuable customer feedback from distracting or inaccurate criticism, despite holding a 4.9-star average across more than 20,000 reviews. He notes that even false claims, including inaccuracies generated by AI tools about the brand, can reveal how competitors are positioning the company and inform marketing decisions.
The Honey Deuce, a vodka-and-lemonade cocktail sold at the US Open since 2007, has become a viral social-media fixture every fall, prompting other beverage brands to try to engineer similarly buzzy signature drinks. Its staying power predates modern platforms like Instagram and TikTok, yet it continues to dominate seasonal online chatter tied to the tennis tournament.
A new documentary about Elizabeth Holmes, titled You Can See Everything and helmed by Nathan Fielder, has drawn attention through a deliberately secretive promotional campaign. Rather than revealing plot details, the marketing leans on withholding information to spark curiosity among moviegoers. Early signs suggest the approach is successfully generating buzz ahead of release.
A contributor to Entrepreneur argues that many companies, especially in B2B SaaS, mistakenly treat marketing spend as a vending machine that should instantly dispense leads for every dollar spent. Instead, the piece proposes viewing marketing like an investment account, where some efforts pay off immediately and others build trust and recall over time, eventually compounding into inbound demand.
A longtime small-business marketing consultant argues that many companies build attractive websites that fail to turn visitors into customers. He recommends prioritizing clear usability, straightforward instructions and essential information over stylish but unclear design, and suggests using digital retargeting ads and direct-mail postcards to re-engage visitors who leave without converting.
An Entrepreneur contributor argues that mass-personalized AI outreach, like generic cold LinkedIn messages and spam emails, is damaging brand credibility rather than building it. Instead, the piece advocates for marketing built on educational content and showcasing real client success stories to attract buyers who are already primed to purchase.
Speakers at the Innovation Festival offered a set of 12 guiding principles meant to clarify what genuine innovation looks like, distinguishing it from the overused corporate buzzword it has become. The rules draw on their firsthand experience building and scaling new ideas across industries.
A longtime startup operations executive with no coding background describes building an AI-powered assistant to handle administrative and organizational tasks, running it for roughly $25 daily. The project marks a shift for someone who spent two decades on the business side of startups without ever building software themselves.
A marketing executive who is also a parent argues that entry-level hires need more than basic familiarity with AI applications. She says the real differentiator for young workers is knowing how to evaluate, question and apply AI outputs responsibly rather than simply operating the software.