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ZDNET's key takeaways
AI-powered narrative attacks, or misinformation campaigns, are on the rise.
These can create real business, brand, personal, and financial harm.
Here are expert tips on how to spot and protect yourself against them.
Last month, an old friend forwarded me a video that made my stomach drop. In it, what appeared to be violent protesters streaming down the streets of a major city, holding signs accusing the government and business officials of "censoring our voice online!"
The footage looked authentic. The audio was clear. The protest signs appeared realistically amateurish.
But it was completely fabricated.
That didn't make the video any less effective, though. If anything, its believability made it more dangerous. That single video had the power to shape opinions, inflame tensions, and spread across platforms before the truth caught up. This is the hallmark of a narrative attack: not just a falsehood, but a story carefully crafted to manipulate perception on a large scale.
Why 'narrative attacks' matter more than ever
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