Fake MSRP: AMD's Radeon 9070 XT $600 Launch Price Was a Fantasy

When AMD launched the Radeon RX 9070 XT about two months ago, they announced a $600 price tag for their top GPU. However, after monitoring the market for weeks, this is clearly not a $600 graphics card. So it's time to label that price as a fake MSRP and take a look at what the real market price of the 9070 XT is across different regions. It should be noted that every time a new popular graphics card launches, there's a period where availability is limited. We've seen this happen countless times over the years, and it's how the market has behaved for over two decades: new cards launch, they sell out, restocks arrive at higher prices, and eventually, things stabilize. GPU manufacturers deserve a bit of leeway to steady the supply chain before we raise concerns about inflated pricing. However, as of today, we're two months past the Radeon 9070 XT's release. In many regions, the GPU market has stabilized, yet AMD has still failed to offer the 9070 XT at the price they advertised, even a ... Read full article.