Agentic Shopping - GoKawiil

Meta launches agentic shopping feature in Muse AI assistant

Meta has rolled out shopping capabilities within its Muse AI agent, letting users ask it to search retail sites for products matching specific brand, price and availability criteria. Users can complete checkout directly through Muse using payment partners like Link by Stripe or Shopify Shop Pay, with PayPal support announced but not yet live, after confirming order details via an 'approval card'. Meta CEO Mark Zuckerberg said the company will collect a small fee on these transactions.

cnbc.com · 2026-10-03

Shopify COO: Unlimited AI Tokens for Engineers Fuels 34% Revenue Growth

Shopify COO Jess Hertz says the company lets its engineering teams spend without limits on AI tools, a bet that's paying off as revenue climbs 34% even as headcount holds steady. Hertz frames this as part of Shopify's push to build the infrastructure that lets AI agents discover and purchase products on behalf of consumers, a shift away from the old model where big-budget brands dominated search rankings.

fastcompany.com · 2026-09-02