GoKawiilMeta launches agentic shopping feature in Muse AI assistant
Meta has rolled out shopping capabilities within its Muse AI agent, letting users ask it to search retail sites for products matching specific brand, price and availability criteria. Users can complete checkout directly through Muse using payment partners like Link by Stripe or Shopify Shop Pay, with PayPal support announced but not yet live, after confirming order details via an 'approval card'. Meta CEO Mark Zuckerberg said the company will collect a small fee on these transactions.
GoKawiil's interpretation of the reporting above, not reported fact.
A Meta spokesperson said shopping is already one of Muse's biggest usage drivers, suggesting the company sees agentic commerce as a key growth area for the assistant beyond its other functions. Taking a transaction fee signals Meta is building a potential new revenue stream tied directly to AI-mediated purchases, which could reshape how retailers reach consumers if adoption grows. The use of tokenized payment partners like Link also points to an effort to address security concerns that might otherwise slow trust in AI-driven checkout.
- Muse can search retail sites and let users check out directly within the app or website.
- Payment currently relies on Link by Stripe or Shopify Shop Pay, with PayPal coming later.
- Meta will take a cut of transactions processed through Muse's shopping feature.
Source: cnbc.com — Caleigh Keating, 2026-10-03
Published there as: “Meta's Muse can shop and check out for you. Here's how it works”
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