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Meta launches agentic shopping feature in Muse AI assistant

Meta has rolled out shopping capabilities within its Muse AI agent, letting users ask it to search retail sites for products matching specific brand, price and availability criteria. Users can complete checkout directly through Muse using payment partners like Link by Stripe or Shopify Shop Pay, with PayPal support announced but not yet live, after confirming order details via an 'approval card'. Meta CEO Mark Zuckerberg said the company will collect a small fee on these transactions.

Amazon blocks Meta's Muse AI agent from shopping on its site

Amazon has cut off access to Meta's newly launched Muse AI agent, which can autonomously shop, fill forms, and make purchases using virtual Stripe cards. Users attempting to shop on Amazon via Muse now see a message saying unauthorized AI agents violate the retailer's Conditions of Use. Amazon says it first asked Meta to voluntarily keep Muse off its platform before implementing the block.

Meta launches Muse, an AI agent that acts on users' behalf across apps

Meta introduced Muse, a personal AI assistant for U.S. users that connects to email, calendars, payment apps, and other everyday services to complete tasks like booking travel, paying bills, filling out forms, and making purchases. It arrives powered by Meta's Muse Spark model and uses Link by Stripe for checkout, with Shopify and 1Password integrations planned, while letting users opt in to connect apps individually.