GoKawiilMeta launches agentic shopping feature in Muse AI assistant
Meta has rolled out shopping capabilities within its Muse AI agent, letting users ask it to search retail sites for products matching specific brand, price and availability criteria. Users can complete checkout directly through Muse using payment partners like Link by Stripe or Shopify Shop Pay, with PayPal support announced but not yet live, after confirming order details via an 'approval card'. Meta CEO Mark Zuckerberg said the company will collect a small fee on these transactions.