GoKawiilESBO flags volatility in AI chatbot brand-mention scores, citing Ahrefs data
ESBO Ltd founder describes receiving a five-figure proposal based on a single screenshot showing a client's competitor named in an AI assistant's answer while the client was absent. Running the same query six times showed the client appearing three times and the competitor four, suggesting no brand consistently dominated the answer. The piece cites Ahrefs research tracking over 43,000 queries, finding AI Overview answers changed in 70% of cases within about two days, with cited sources overlapping only 54.5% between checks.