Netflix has launched AI Discover, a new tab on its TV app marked by a red gem icon, which suggests shows and movies grouped by themes like mood, viewing length or who you're watching with. Users can refine picks, refresh themes, block titles from being suggested again, and add shows to their list directly from the feature. The rollout starts on supported TVs in English in the US, excluding kids profiles, with wider availability planned over coming weeks.
engadget.com
· 2026-11-03
Netflix is rolling out a new 'AI Discover' tab that lets users pick curated themes like 'scare me' or 'quick watches' to get show and movie suggestions matching their mood or available time. The feature includes a 'Tune Your Recommendations' option to save liked titles or exclude unwanted ones, and users can keep refining their search with more specific themes. Netflix says the tool is powered by a new AI-driven intelligence layer that learns from real-time user input.
techcrunch.com
· 2026-11-03
Netflix has begun testing an AI Discover feature on its TV app that suggests shows and movies based on viewer moods, such as 'Scare Me,' and lets users fine-tune suggestions by liking or dismissing titles. The feature is currently limited to a small group of US subscribers for feedback, with wider rollout planned in coming weeks, following comments Netflix executives made about AI recommendations during its Q1 earnings call.
cnet.com
· 2026-11-03
Netflix is rolling out a new 'AI Discover' tab in its TV app that groups recommendations under themes such as 'Something Light,' 'Family Movie Night,' or 'Quick Watches.' Users can reject suggestions they dislike, and Netflix says the system will remember that feedback going forward. The feature is powered by what the company calls a new 'intelligence layer' and is initially rolling out to English-language US users on supported TVs.
theverge.com
· 2026-11-03
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