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Similarweb found that 93.7% of ChatGPT.com visitors in September also visited Google.com, while 14.1% of Google visitors also used ChatGPT.com, according to a Search Engine Watch report cited by Entrepreneur. The figures measure overlapping monthly website visits, not the order, frequency or purpose of those visits, and don't capture app usage.
An Entrepreneur contributor column outlines seven practical fixes small businesses can apply to improve how AI assistants and search tools surface them to prospective customers. The suggestions include testing real customer phrasing for recommendation queries, rewriting key webpage openings, replacing vague credibility claims with evidence, and fixing technical site issues before adding new content. The author also recommends making expertise verifiable off-site and tracking qualified demand rather than just brand mentions.
Reddit announced it is testing ad placements within its internal search results pages, showing ads based on relevance to users' search queries. The company said the test involves a select group of advertisers and will help it refine the ad experience over time. Examples given include ads for espresso machines or coffee appearing alongside a search for 'espresso station'.
An Entrepreneur contributor opinion piece argues that marketers who copy the channels, messaging and metrics of category leaders are choosing a slow path to irrelevance rather than a safe one. The author cites early advocacy for distinct mobile app marketing strategies in 2013 as an example of moving ahead of consensus, and points to AI answer systems as a new space brands should claim before it becomes crowded.
Reddit CEO Steve Huffman announced in a shareholder letter that the platform will stop letting logged-out visitors view content, moving to a logged-in-only model. The change will first be tested in select markets outside the US. Huffman linked the shift to declining search-driven traffic and the need to protect Reddit's data from AI scraping.
Alphabet reported nearly $128 billion in Q3 2026 revenue and over $26 billion in net income, up 25% year-over-year but with earnings per share of $2.12, well below the $3.02 analysts expected. Chief Business Officer Philipp Schindler noted search volume grew 12% year-over-year, down from 17% in Q2 and 19% in Q1, with search revenue flat, while Google Cloud topped $30 billion, beating forecasts.
Google announced during Alphabet's Q3 earnings call that it is rolling out ads within AI Overviews and AI Mode to international markets, alongside new multi-turn ad formats in the U.S. Alphabet reported $127.6 billion in revenue, up 25% year over year, but Search ad growth slowed to 12% from 17% in Q2 and 19% in Q1, and Alphabet shares fell 8% after the results. Chief business officer Philipp Schindler said click-through rates on sponsored listings in AI Mode now match those of organic listings.
Alphabet reported Q3 earnings showing consolidated revenue of $127.6 billion, up 25% year-over-year, with Google Search & other revenue rising 12%. CEO Sundar Pichai said AI investments are driving query growth, including commercial queries, at the fastest rate in five years. Google Cloud revenue jumped 103% to $30.7 billion, and YouTube Music and Premium subscriptions topped 150 million including trials.
An Entrepreneur contributor describes an emerging hybrid professional called the 'marketing engineer,' who combines marketing strategy with coding and automation skills to build AI agents and technical systems. The piece argues these specialists, distinct from traditional creative marketing teams, focus on data pipelines, AI agent development and integrating marketing tools to improve efficiency and ROI.
Google's 2024 rollout of AI Overviews, which places AI-generated summaries above traditional search links, has altered how readers interact with search results. Investigations by the Press Gazette found the feature appearing in roughly a quarter of news-related searches by May 2024, with effects on publisher traffic becoming evident by August. The News/Media Alliance had warned the change could severely hurt web traffic for news outlets.
An Entrepreneur contributor writes that he coined the term 'Machine Relations' in 2024, describing AI search visibility as an emerging discipline. He notes that in April another agency launched a service using the same name without crediting him, yet AI engines still attribute the term's origin to him, citing his original definition, wire coverage and research. He contrasts this with daily AI search rankings, citing Paralax research showing Gemini dropped 42.8% of previously cited websites in a single day during a 89-day tracking period.
A Show HN post introduces Screen Memories (SCM), a macOS application that lets users search photos and every frame of video using natural-language queries, OCR, and spoken-dialogue search via Whisper. All processing runs locally on-device through a local vision model, with no cloud uploads or accounts required, and the app auto-imports watched folders and re-embeds content when models change.