Apple released a condensed 95-second highlight video summarizing its 'Surprise and Shine' event, which ran nearly 80 minutes and introduced the foldable iPhone Duo, iPhone 18 Pro and Pro Max, Apple Watch Series 12 and Ultra 4, and AirPods 5 with Active Noise Cancellation. Alongside the short recap, Apple posted individual segment videos for each product announcement on its YouTube channel.
9to5mac.com
· 2026-09-10
Apple's newly announced AirPods 5, Apple Watch Series 12, and Apple Watch Ultra 4 are now listed for pre-order on Amazon ahead of their September 18 release. The AirPods 5 lineup adds Active Noise Cancellation across both models starting at $129, while the Watch Series 12 and Ultra 4 introduce a new Health Sensing System with higher-frequency heart rate and HRV tracking, a readiness score, and audio features like Live Rewind and Siri Recap. New band colors, including translucent Ocean Band options, are also available starting at $99.
9to5mac.com
· 2026-09-10
Apple's new AirPods 5 are available for pre-order at $129 and $149, while retailers are already discounting the newly launched Apple Watch Series 12 and Ultra 4 by up to $325. Separately, the entry-level M5 MacBook Air is selling for $1,099 through Apple's refurbished store, $200 under its regular price.
9to5mac.com
· 2026-09-10
Alongside its iPhone 18 Pro and iPhone Duo launches, Apple introduced a new Wrist Strap accessory made from recycled PET yarns with embedded magnets. The 15.4-inch strap attaches to select official iPhone cases for the 18 Pro, Pro Max, and 17 lineup, as well as AirPods Pro, letting users carry either hands-free on their wrist. It's priced at $29 and comes in six colors including Burgundy, Crisp Blue, and Black.
9to5mac.com
· 2026-09-10
Apple's GymKit feature, which lets gym equipment exchange workout data with Apple devices via NFC tap, is expanding beyond the Apple Watch. With iOS 27, iPhones can now tap compatible cardio machines to sync data, while AirPods Pro 3 measure heart rate, letting people without an Apple Watch use the feature. The underlying requirement for GymKit-enabled gym equipment remains unchanged.
engadget.com
· 2026-09-10
Apple unveiled two new AirPods 5 models at its Surprise and Shine event, bringing Active Noise Cancellation to its standard earbuds lineup starting at $129. The new models feature a redesigned acoustic architecture, deeper Siri AI integration, improved transparency mode, and better dust and water resistance rated IP57, up from IP54 on the AirPods 4.
techspot.com
· 2026-09-10
Apple has released AirPods 5, its new entry-level earbuds starting at $129, replacing the AirPods 4 lineup. Unlike before, Active Noise Cancellation now comes standard on all models rather than costing an extra $50, and Apple says the noise cancellation itself is up to 50 percent stronger than on AirPods 4. The buds also get a more natural-sounding Transparency mode and improved audio quality drawn from AirPods Pro 3 engineering.
9to5mac.com
· 2026-09-09
Apple's 'Surprise and Shine' event introduced the company's first foldable phone, the iPhone Duo, marking a major shift in its product lineup. The event also featured the Apple Watch Series 12, Apple Watch Ultra 4 with unchanged pricing, AirPods 5 with upgraded noise-canceling, and iPhone 18 Pro and Pro Max models in four colors. The 81-minute presentation is available for replay on Apple's website and YouTube, and marked new CEO John Ternus's first major public event.
cnet.com
· 2026-09-09
Apple's 'Surprise and Shine' event introduced the iPhone Duo, its first foldable phone priced at $1,999, alongside the iPhone 18 Pro and Pro Max, updated AirPods, and Apple Watches with improved heart rate sensors. The event marked the public debut of John Ternus, who became Apple's CEO on September 1 after leading hardware engineering, and who opened the show discussing AI's role in daily life.
entrepreneur.com
· 2026-09-09
Apple's fall event, its first under new CEO John Ternus, introduced the company's first foldable device, the iPhone Duo, alongside the iPhone 18 Pro and Pro Max and new AirPods. The Duo has a 7.6-inch inner display with an under-display camera, a 5.4-inch outer screen, and dual 48-megapixel cameras, starting at $1,999 with pre-orders opening October 16 and availability October 23. The 18 Pro models keep last year's design but gain a 48-megapixel main camera with a variable six-blade aperture and expanded manual photo controls.
techcrunch.com
· 2026-09-09
At its annual hardware event, Apple unveiled three new iPhones—including a foldable model—alongside updated Apple Watches and AirPods. The company positioned these devices less as standalone gadgets and more as platforms designed to deliver personal AI experiences.
fastcompany.com
· 2026-09-09
Apple did not announce it, but after its iPhone Duo event the company raised prices by $100 across its lineup of previous-generation iPhones still for sale. The iPhone 16 returns to its original $799 launch price, the iPhone 17E now starts at $699, and the iPhone Air jumps to $1,099. AirPods pricing, including the AirPods Pro 3 at $249, was left unchanged.
engadget.com
· 2026-09-09