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Apple is holding its September hardware event today at 1:00 p.m. ET, streamed live via Apple.com, YouTube and the Apple TV app. The event, themed 'Surprise and shine,' marks the start of John Ternus's tenure leading product launches and is expected to introduce the iPhone 18 Pro and Pro Max, a first-ever foldable iPhone Duo, updated Apple Watch Series 12 and Ultra 4 models, and new AirPods 5 earbuds.
Apple's first iPhone launch event, led by CEO John Ternus, introduced the foldable iPhone Duo alongside new AirPods and Apple Watch models. The Duo features dual 7.6-inch and 5.4-inch displays, Touch ID on the side button, an A20 Pro chip, a 48-megapixel camera, and up to 44 hours of battery life, with pricing starting at $1,999. Apple also revealed two Pro-tier iPhone 18 models with upgraded cameras, skipping a base model this cycle.
Apple unveiled the AirPods 5, an update to 2024's AirPods 4, featuring a redesigned acoustic architecture and adaptive active noise cancellation that Apple claims reduces noise 50 percent better than before. A higher-end model adds stem-based volume controls, up to five hours of ANC playback, and a wireless charging case compatible with Qi and Apple Watch chargers. The base model costs $129 while the wireless-charging version is $149—$30 cheaper than its predecessor—with both available for preorder now and shipping September 18th.
Ahead of Apple's 'Surprise and shine' event, leakers and Bloomberg's Mark Gurman detail expected announcements including the foldable iPhone Duo, iPhone 18 Pro with a smaller Dynamic Island supporting three Live Activities, a mechanical aperture on the Pro Max, and faster charging. AirPods 5 are also expected, offering versions with and without wireless charging cases plus improved noise cancellation, while camera-equipped AirPods have reportedly been pushed to next year. Pre-orders for the iPhone Duo and iPhone 18 Pro are expected to open September 12 at the usual 5 a.m. PT time.
Apple will hold its 'Surprise and shine' launch event on September 9th at 1PM ET, expected to unveil the iPhone 18 lineup including a rumored foldable device nicknamed the 'iPhone Duo.' The event marks John Ternus' debut as Apple's chief executive, having succeeded Tim Cook on September 1st after previously leading hardware engineering.
Apple is holding a major product event that marks the first iPhone keynote led by new CEO John Ternus, with strong signals pointing to the debut of a foldable iPhone alongside new iPhone 18 Pro models. The event, starting at 10AM PT, may also bring updates to watchOS, AirPods, and other software, though the standard iPhone 18 could be delayed until next year. Rising memory chip costs amid the ongoing RAM shortage could push prices higher across the lineup.
Apple is holding a media event at its Cupertino headquarters where it is widely expected to introduce its first folding iPhone, reportedly called the iPhone Ultra and priced above $2,000. The company is also expected to reveal Pro iPhone models, new Apple Watch and Watch Ultra devices, and updated AirPods, with the base iPhone 18 likely delayed until next year.
Apple is preparing an event dubbed 'Surprise and Shine,' with leaks pointing to a foldable iPhone, iPhone 18 Pro models, Apple Watch Series 12 and Ultra 4, and new AirPods 5. Details remain based on rumors and supply-chain leaks rather than official confirmation from Apple.
All configurations of the Apple Watch SE 3, including delivery and in-store pickup, now show as 'Currently Unavailable' on Apple's website. The change comes just ahead of Apple's September 9 event, where new iPhones and Apple Watch models are expected.
Ahead of Apple's Sept. 9 'Surprise and Shine' event, a CNET reader survey found 77% expect the company to unveil its first foldable iPhone, alongside likely updates to AirPods, Apple Watch and Ultra models. Opinion is divided over whether Apple will also debut smart glasses at the event, part of CNET's ongoing 'Big Guessing Game' contest across its network of sites.
Amazon and other retailers have posted the first-ever discount on Apple's newly announced M5 Max Mac Studio, even before units begin shipping this month. The same roundup includes lingering post-Labor Day pricing on AirPods Pro 3 at $50 off, a return of the $20-per-unit AirTag 2 deal, $100 off the base 2026 Studio Display, and $150 off the 15-inch M5 MacBook Air.
Apple is expected to debut its long-awaited foldable iPhone, reportedly dubbed the 'iPhone Ultra,' at its September 9 launch event, more than five years after Samsung entered the foldable market. Early testers reportedly describe a premium-feeling device with a 5.5-inch cover screen that unfolds to a 7.8-inch iPad-like display, though it's said to skip a telephoto camera and could cost over $2,000. The event also marks a leadership shift, with John Ternus taking over as CEO from Tim Cook, alongside expected updates to AirPods, HomePods, and the standard iPhone 18 lineup.