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Apple hardware is heavily discounted as part of Amazon and Best Buy's Labor Day 2026 sale, with under 24 hours remaining. Deals include AirTag 2 at $20, AirPods Pro 3 at $50 off, AirPods Max 2 at $100 off, a $150 cut on the M5 MacBook Air, record-low pricing on the new M6 Mac mini ahead of shipping, and Amazon lows on iPhone 17 Pro models.
Apple is holding its 'Surprise and Shine' fall event, where the company is expected to reveal its first foldable iPhone alongside the iPhone 18 Pro lineup, updated Apple Watches, and new AirPods. Gizmodo is live-covering the announcements as they happen.
Amazon and Best Buy kicked off Labor Day weekend sales covering a wide range of Apple products, including AirPods Pro 3 at $50 off, AirTag 2 starting at $20, and pre-order discounts on the new M6/M5 Pro Mac mini. Additional deals include $150 off the 13-inch M5 MacBook Air, all-time low pricing on 2026 Apple Studio Displays, and discounts on iPhone 17 Pro and iPhone Air models. Separately, Baseus launched a new 100W GaN charger in a Dark Cherry finish with a discount code bringing it to $39.99.
Apple is preparing for its 'Surprise and shine' event on September 9, where new leadership under recently installed CEO John Ternus is expected to introduce a foldable iPhone that could carry a price roughly double that of standard models. The event will also likely feature updates to the Apple Watch and AirPods lineup, according to CNET, which plans to cover the announcement live from Apple Park.
Amazon and Best Buy have refreshed their Labor Day sales with new Apple discounts, including AirPods Pro 3 at $199 (down $50), a Midnight 13-inch M5 MacBook Air with 16GB/1TB storage at $1,449 (down $150), and the 2026 Apple Studio Display XDR at its lowest recorded price. Apple Refurb is also offering up to $500 off select models, alongside a new Dark Cherry smart display charging lineup timed to the iPhone 18 Pro launch.
Amazon's Labor Day sale has dropped the 2026 Apple Studio Display with Nano-Texture Glass and Tilt-Adjustable Stand to $1,684.88 via an on-page coupon, a $214 cut from its $1,899 list price and a new all-time low. The same sale also brings AirPods Pro 3 down to $199, a $50 discount, plus deals on iPad Air, AirTag 2, and new Anker and Powerbeats Pro 2 accessories.
Apple has scheduled its major fall event for September 9, where it is expected to introduce three new iPhone models—two iPhone 18 Pro variants and its first foldable iPhone, the iPhone Ultra—alongside two Apple Watch models and updated AirPods 5. Rumors also suggest Apple could reveal new smart home products, including a long-rumored home hub with a display, while other devices may be held back for an October launch.
Anker used IFA 2026 to reveal its first over-the-counter hearing aids, a receiver-in-canal design built on the company's Thus audio chip previously used in its Soundcore earbuds. The devices use four beam-forming microphones to isolate speech from a person facing the wearer, offer up to 12 hours of battery life (36 with the charging case), and can gain two hours of use from a five-minute fast charge. Anker has not yet disclosed specific models, US pricing, or availability, saying more details will come later this year.
Amazon has cut the price of Apple's AirPods Pro 3 to $199, a $50 discount off the $249 list price, as part of its Labor Day sale event. The retailer is also running an all-time-low deal on AirTag 2 at $20 each, restocking refurbished M5 MacBook Air units, and offering pre-order discounts on the new M6 Mac mini alongside cheap Apple accessories starting at $5.50.
Amazon's 2026 Labor Day sale is now live with steep discounts across Apple products, including AirPods Pro 3 back down to $199, AirTag 2 as low as $20, and Apple Watch SE 3 hitting a $200 all-time low. Renewed iPhone 17 Pro units are discounted up to $290, while the newly launched M6 Mac mini and refurbished M5 MacBook Air configurations also see modest price cuts.
John Ternus, formerly Apple's senior VP of Hardware Engineering, has officially become Apple's new CEO after Tim Cook's fifteen-year tenure ended. In his first staff memo, Ternus previewed a major product event on September 9, widely expected to unveil Apple's first foldable iPhone and a broader rollout of an upgraded Siri.
John Ternus, formerly Apple's senior vice president of hardware engineering, officially took over as CEO on Tuesday after Tim Cook stepped down following 15 years leading the company. Cook, who guided Apple to a $4 trillion valuation, will remain involved as executive chair, and insiders say the leadership shift is expected to bring continuity rather than dramatic change. The transition arrives just over a week before Apple's iPhone launch event on September 9.