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Andreas Gursky

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Deadpan Photography's Illusion of Objectivity, Explained

An essay examines the 'deadpan' style of photography, popularised by artists like Andreas Gursky, which mimics scientific or documentary imagery through flat lighting, even focus, and square framing. The piece argues that despite its appearance of neutrality, deadpan photographs like Gursky's '99 Cent' are carefully composed and manipulated works, not raw records of reality.