Apple sets September 9 event, first under new CEO John Ternus
Apple confirmed its next product launch event for September 9 at Apple Park in Cupertino, using the tagline 'Surprise and Shine.' The event is expected to introduce the iPhone 18 Pro and Pro Max, along with the Apple Watch Series 12, Apple Watch Ultra, and new smart home devices, though the standard iPhone 18 reportedly won't arrive until next year.